Email Campaign Strategies, Implementation & Tracking

Working hand-in-hand with your development team, Silas Partners serves as their virtual staff to execute every element of an online appeal. Depending on your needs, services can span everything from the creative conceptualization of online appeal strategies to providing analysis and reporting of performance and results … and everything in between. Typical campaign and appeal services would include:

• Content development assistance
• Graphic design and production of online appeal email
• Design and production of landing page on website
• Basic A/B testing of appeals
• Creation of forms, linking of responses to fields in a database (as appropriate)
• Ensure reporting infrastructure is in place to track results
• Sending & tracking of emails
• Reporting of results
• Basic ROI analysis