Building Relationships
The Silas Partners’ team has worked alongside some of the best fundraising and marketing teams in the ministry community, and some of us have even managed development and advancement departments for ministries and nonprofits. We understand the importance of relationships.
If you’re interested in using online communication strategies to build deeper relationships with your constituents and donors … we can help do that. Request a contact from one of our Partner Development representatives.
We understand that effective online communication strategies need to focus on building deeper relationships to connect people to your ministry and invite them to be part of your work.
- Roll your mouse over the graph above to explore relationships.
- Introduction
- Your website, forward-to-a-friend emails, and other “first impression” strategies should create awareness, clearly communicate your core mission and vision, and share the heart of your ministry and the impact of its work.
- Community
- To transition anonymous web traffic into new relationships, it’s essential to create a concept of community – have clear calls to action and multiple avenues for the “anonymous visitor” to connect with your organization, to recognize value in what you will share with them, and to share more information about their interests with you.
- Conversation
- You can easily and cost-efficiently provide personal, regular communication – a conversation – through email, blogging, and newsletter type strategies that ministers to constituents, keeps them informed, deepens their connection to the organization and motivates further action.
- Participation
- Donation opportunities on the website and e-appeals or campaigns, often working in parallel to your offline strategies, can specifically target the affinity and interests of individual community members. Converting constituents to one-time, occasional or monthly supporters is an essential element of effective online communication strategies.
- Representation
- Harness the energy and enthusiasm of your online community and supporters – your natural partners – and equip them with the type of e-campaigns, viral videos, forward-to-a-friend emails, and other online tools to reach out to their sphere of friends and family to introduce your ministry and its work.
Just like building a deeper relationship, effective online communication strategies need to be approached as ongoing initiatives woven into the fabric of your ministry, and to achieve solid results will require sustained commitment and consistency over an extended period of time.
Silas Partners can do that.
Silas Partners; Vision, Innovation, Experience, Passion.
EXPERTS IN ONLINE COMMUNICATION
See how we can help your web ministry :: Request Information
