Case Studies

Testing Email Practices to Generate Intentional Responses after a Crisis Period
What do you do when you have increased your constituent file after a major world event and then begin to see overall response rates decline or level-out? Testing different elements in an email can help guide and forecast response rates based on recipient behavior.
Many organizations […]

The Campaign
In the fall of 2006, Christian Blind Mission International (CBMI) launched an international campaign called 100,000 Miracles (www.cbmiusa.org/miracles). This campaign sought to give the miracle of sight to 100,000 people around the world by providing them with a 12 minute cataract operation that restores sight for a cost of $35. The funds for the […]

THE RELATIONSHIP
Parkside Church brings the term “neoclassic” to the web. The entrance to the church building is framed by stone engravings and Roman columns that surround the building. While the structure may not be ancient, visitors definitely feel the connection to deep roots of history and faith. However, upon entering its double-wide doors […]

Truth For Life (www.truthforlife.org) is a nationally syndicated, donor-supported radio program featuring the teaching ministry of Alistair Begg. As the ministry has continued to grow and expand, and as its annual investment to reach people through radio has continued to increase, Truth For Life has seen strategic value in transforming its website into a communication tool that would fuel future growth of the ministry.

ADRA is currently one of the leading non-governmental relief organizations in the world. In 1997 the agency was granted General Consultative Status by the United Nations, a unique opportunity giving ADRA added voice in the international community. With more than 4,500 ADRA employees around the world, they assisted over 24 million people in 2004 with more than $159 million in aid.

The foundations for the organization were laid when renowned preacher-author John Stott started the Langham Trust in 1969. Its main goal was to help fund scholarships for young evangelical leaders in the Majority World (Majority World: Asia, Africa, Latin America, Middle East, Eastern Europe, and Russia ). The name was taken from All Souls Church, […]