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Creating an Integrated Campaign for an Offline Event

Your ministry or organization will be holding an event in the coming months. You want the event to be widely attended, with a maximum number of pre-registrations in order to approximate attendance. This article will share best practices on running an integrated campaign for an event, identify potential problem areas and provide solutions to fix [...]

http://www.silaspartners.com/2007/05/23/creating-an-integrated-campaign-for-an-offline-event/

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