Web Analytics Associate

Silas Partners is seeking a qualified candidate to serve in the role of Web Analytics Associate. This person must have a background in web analytics, including proficiency with Google Analytics, Web Trends, and other similar web reporting software and possess the ability to generate solid site architecture based on findings. The work of a Web Analytics Associate must be informed not only by intuition, but by real-world data. This person will work along with creative team members to review site stats and develop solid information architecture for our client websites. This encompasses site maps, page layout design, as well as the reporting of email templates, landing pages, registration forms, and giving forms traffic and responses. Candidates for this position should understand a client’s goals for their online communication efforts, and then possess the creativity to design tests for optimizing the design of web pages, emails, registration forms, and giving forms to maximize response in support of these goals.

The ideal candidate will be experienced, creative, enthusiastic, analytical, client-focused, and eager to take on responsibility and learn new skills. He/she will enjoy working in a fast-paced environment while creating an exciting, fun, teamwork-oriented setting.

Key Responsibilities

• Perform initial website audits for prospective clients, and engage them in conversations to interest them in additional Silas Partners services.
• Serve as the company’s in-house web analytics expert. Install Google Analytics, or a similar reporting program, on client websites. Design tests, and compile data to drive recommendations.
• Provide ongoing consulting to Silas Partners clients. Design tests, analyze data, and continually optimize their information architecture to drive increased response.
• Participate in web design projects, with an emphasis on web reporting and analytics as well as information architecture.
• Together with other creative team members, consult with Silas Partners clients regarding the information architecture of their websites (both for new sites and audits of existing sites.)
• Compile web reports and provide analysis across Silas Partners’ client base.
• Monitor best practices across the Silas Partners client base, monitor industry trends, and provide education to the Silas Partners staff and clients.
• Publish articles and white papers to share knowledge with Silas Partners clients and prospective clients.

Key Qualifications

• Web Analytics Expertise - you know the pros and cons of various web analytics packages, you know which key performance indicators and metrics to track, and you’re good at extracting relevant and useful information from a sea of data.
• Passion for Online Marketing - You are excited about the potential for the web to improve communication and you are excited to pioneer new ground in an emerging field.
• Analytical Bent - You love data and enjoy number crunching. You instinctively know which metrics to track and are willing to do the legwork to manipulate data into a useful form.
• Creativity - You are creative in your strategic thinking and your problem solving.
• Design - You have an eye for both form and function. You understand classic design principles and are able to apply them to the new medium of the Internet.
• Good Communicator - You have the ability to present information in an easily accessible way and to guide conversations with clients about future strategic direction. You are also a good writer who can capture the essence of an idea in a few sentences or a pithy turn of phrase.
• Attention to Detail - While you are a big picture thinker, you also sweat the details, knowing that a great deal of value can be created through work that is not always glamorous.

Education/Experience

• A Bachelor’s degree in Communication, Marketing, Advertising, Communications, or related field.
• Prior experience working with web analytics packages and detailed site reporting and analysis.
• At least two years experience in related field, Internet Marketing preferred.
• Prior experience developing information architecture for website, preferably in a consulting environment.
• Experience working with non-profits is helpful.

Local candidates preferred, but out-of-town submissions are welcome. Compensation will be commensurate with abilities and experience.

If you are interested in applying for this position, please send a cover letter and resume to hr@silaspartners.com. No phone calls please.

Please include WEB ANALYTICS ASSOCIATE in the subject line.

About Silas Partners

Silas Partners helps Christian ministries and other humanitarian non-profit organizations to improve their communication and expand their reach through effective use of the Internet and other emerging technologies. The focus of Silas Partners is to provide online communication services to the ministry and non-profit community. We are a full-service web agency offering expertise in the areas of web strategy, web design, web programming, multimedia production and delivery, and online marketing. Silas Partners is a for-profit company serving the non-profit market.

Silas Partners is located in Alexandria, Virginia, just north of Old Town. We are a division of Trinet Internet Solutions, based in Irvine, California. By joining Silas Partners, you will work in an environment where you can develop your professional skills and deliver work of the highest quality, while joining together with hundreds of non-profit organizations that are making a difference around the world.