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International Fellowship of Christians and Jews

Testing Email Practices to Generate Intentional Responses after a Crisis Period
What do you do when you have increased your constituent file after a major world event and then begin to see overall response rates decline or level-out? Testing different elements in an email can help guide and forecast response rates based on recipient behavior.
Many organizations [...]

http://www.silaspartners.com/2007/02/15/international-fellowship-of-christians-and-jews/

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