February, 2007

Testing Email Practices to Generate Intentional Responses after a Crisis Period
What do you do when you have increased your constituent file after a major world event and then begin to see overall response rates decline or level-out? Testing different elements in an email can help guide and forecast response rates based on recipient behavior.
Many organizations [...]

Truth For Life (www.truthforlife.org) is a nationally syndicated, donor-supported radio program featuring the teaching ministry of Alistair Begg. As the ministry has continued to grow and expand, and as its annual investment to reach people through radio has continued to increase, Truth For Life has seen strategic value in transforming its website into a communication tool that would fuel future growth of the ministry.