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Integrating CRM and the Web

This is the second in a two-part series on Constituent Relationship Management (CRM). You can read the first part in our Technology Is Not A Silver Bullet white paper.
Convergence of CRM and Web Technologies
The need to efficiently and effectively communicate with thousands of constituents is a need that has been around for a long time, [...]

http://www.silaspartners.com/2006/01/01/integrating-crm-and-the-web/

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